Our engagement unfolded in three structured phases, designed to discover hypotheses, prioritize and verify opportunities, and define measures and investment needs for each opportunity.

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Foundation: Belief Audits for Hypothesis Development & Initial Market Sizing

• Interviewed each member of the leadership team plus further internal experts 1:1 on potential areas for growth, competitors, technology trends, capabilities within the company, and obstacles to overcome
• Conducted desk research on size and growth of industries identified as potential clients
• Prepared hypotheses and framework for assessment for the following exploration workshop

Validation: Prioritization and Verification of Opportunities in a Workshop

• Goal of the workshop day was to align management on a common visions
• We moderated three in-depth debates to this end
  (a) Selection of growth hypotheses for further discussion
  (b) Assessment of opportunities and risks for each opportunity
  (c) Estimation of revenue potential per opportunity
• Documented preliminary selection of opportunities and devised next phase

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Measures: Moderated workshop to align on goals and documented results

• Collected measures per opportunity from each team member separately
• Moderated a workshop to prioritize measures and to finalize growth targets per opportunity (revenue per opportunity and geography after 6 years)
• Documented opportunities, sizes, and measures

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