Case study

German Market Entry Strategy & Support with Execution for International Service Provider

Sector
Business Services
Service
Market Strategy / M&A

Strategy

Case Studies

Artyom Pugachev

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Executive summary

LNQP sized markets and modeled growth for a B2B service provider entering Germany, then led target identification and commercial due diligence.

Unique challenge & solution

Artyom Pugachev

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Delivered a 5%-accurate projection and completed the acquisition, meeting financial targets.

March 5, 2025

Context

Artyom Pugachev

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An international service provider identified an emerging market opportunity in Germany and sought to evaluate multiple markets to confirm potential and devise an entry strategy. During the engagement, an inorganic approach proved most attractive, prompting an expanded scope to include target identification and commercial due diligence.

March 5, 2025

Approach

Artyom Pugachev

ALL ARTICLES

Our engagement progressed through a rigorous, multi-phase process to deliver a tailored strategy:

Desk Research & Market Modeling

  • Build a market model to size opportunities, estimate growth, and assess regulatory factors, benchmarking against the client’s home market.
  • Conducted competitive landscaping and compiled an initial list of acquisition targets.

 Insights from Market Participants

  • Conducted in-depth interviews with local industry experts and public officials to validate market insights and refine assumptions.
  • Shortlisted high-potential acquisition targets based on qualitative findings.

Commercial Due Diligence

  • Analyzed the target’s financials, growth trajectory, and service offerings
  • Interviewed customers to identify strengths and potential risks, ensuring a comprehensive assessment.

 

Strategic Synthesis

  • Integrated findings into a cohesive evaluation, recommending the acquisition and preparing a financing presentation for banks.

Impact
  • This engagement enabled the client to successfully establish a foothold in Germany, meeting financial targets and benefiting from regulatory change.
  • Market growth projections were accurate within 5%, aligning with the client’s business case. 

The acquisition was successfully completed, meeting financial targets, currently additional acquisition targets are being considered.

March 5, 2025

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